Official Contest Rules

The Mother's Day Contest (the “Contest”) is sponsored by Groupe Valérie Simon (the “Sponsor”) and is in no way sponsored, supported or administered by Meta or its divisions, nor associated with them. Any person participating or attempting to participate in the Contest understands that their participation is subject to these Contest Rules and each participant agrees to be bound by these Contest Rules.

Competition Period

The Contest begins on May 1, 2024 at 7:00 a.m. Eastern Time and ends on May 12, 2024 at 11:59 p.m. Eastern Time (the “Contest Period”).

Conditions of participation in the competition;

No purchase is required to enter this Contest. Only one entry per person will be accepted.

To participate in the Contest, an eligible person must comply with the following conditions during the Contest Period and comply with all Contest Rules (the “Participant(s)”).

To enter the Competition and become a Participant, a person must:

  1. follow @valeriesimon.groupe on Instagram;
  2. like and share the Competition publication on the Groupe Valérie Simon social media account;
  3. Tag a mom in the comments section of the Competition post.

Limit of one (1) entry permitted per Instagram/Facebook account. Registration must be made using the Participant's personal Instagram or Facebook account. Entries made by any other person, business, organization or entity will be declared invalid. It is prohibited to use any device to automate data entry. Any attempt to manipulate the Competition will result in the Participant’s disqualification.


This Contest is open to residents of Canada who have reached the age of majority in their province or territory of residence.

Are not eligible for the Competition:

  • - employees, representatives, agents and agents of the Sponsor;
  • - a member of the Competition jury (if applicable);
  • - all advertising and promotion agencies involved in the Competition, their affiliated and related companies as well as all their employees, representatives, agents and agents;
  • - all persons with whom any person mentioned above is domiciled and all members of the immediate family (parents, siblings and spouse, children, regardless of their place of residence) and household of any person mentioned above.

Selection of winners and drawing procedures

The Contest draw date is November 14, 2023, at approximately 12 p.m. (EST), in Sherbrooke, Quebec.

On the drawing date, one (1) entrant will be selected in a computer-generated random drawing from among all eligible Entrants at the end of the Contest Period (the “Eligible Winners”). Odds of winning the Prizes depend on the number of eligible entries. The more the number of entries increases, the more the chances of winning decrease.

The Eligible Winner will receive an Instagram direct message from Sponsor within three (3) business days of the draw date.

In order to be declared a winner and eligible to claim the Prize, (the “Prize Winner”), the Eligible Winner must:

  1. Reply to Sponsor's Instagram direct message and provide a valid email address within three (3) business days of Sponsor's Instagram direct message. Upon receipt of a valid email address, Sponsor will send a Declaration and Release Form to the email address provided within three (3) business days to the email address provided.
  2. Complete and sign the declaration and release form provided by the Sponsor and return it by response email to the Sponsor, within ten (10) business days following receipt of the email from the Sponsor;
  3. Correctly answer, without assistance of any kind, mechanical or otherwise, a mathematical skill-testing question contained in the Declaration and Release Form.

Sponsor or designated representative will make at least one (1) attempt to contact each randomly selected entrant via Instagram message. If, at the end of three (3) business days following the Draw Date, it has proven impossible to contact the selected participants, or if the notice sent to them is returned with the notation undeliverable, the participant in question will, at the sole discretion of the Competition Organizers, be disqualified (and will lose all rights to the prize in question). In such cases, the Contest Organizers reserve the right, at their sole discretion and time permitting, to randomly select another eligible entrant from the remaining eligible Entries (if applicable, the provisions set out in this section will apply to the newly selected participant);

Prior to naming a winner, Sponsor reserves the right to verify and confirm, in its sole discretion, the eligibility of the Eligible Winner, including completion of all required fields on the Declaration and Release Form and compliance by the eligible Winner of all the provisions of these Competition Rules. Prize Winners will only be announced once Sponsor has confirmed to its satisfaction that eligible Winners have complied with these Contest Rules. As soon as the Sponsor has confirmed to its satisfaction the compliance of the eligible Winners with these Contest Rules, the Sponsor will announce the Prize Winners on the @valeriesimon.groupe Instagram account.

Description of the prizes and retail value of each of them

A total of 1 prize will be awarded (the “Prizes”):

  • A gift bag of Saint James and Beblue products valued at $500 CAD.

The approximate total value of the Contest Prizes is $500 CAD.

Each prize must be accepted as awarded and cannot be transferred, assigned or exchanged for cash (unless the Competition Organizers explicitly authorize this, in their sole discretion). No prize substitution will be possible, except at the discretion of the Competition Organizers. They reserve the right, at their exclusive discretion, to replace the prize, or a portion thereof, with another prize of equivalent or greater value, including, but at the exclusive discretion of the Competition Organizers, by an amount of money. The prize will be awarded only to the person whose full name and valid verifiable email address is listed in connection with the Entry in question.

Prize claim

After announcing the Prize Winners, Sponsor will ship the Prizes in accordance with its shipping policy available in the FAQ ( ) and its returns policy, which is also available at the website (, at the address provided by the Prize Winner in the Declaration and Release Form. The Winner can also collect their prize in one of our physical stores.

Shipping charges may apply to claim Prizes, which Prize Winners will be required to pay. All purchases made by the Prize Winner using the Prize amount are subject to Sponsor's policies, including the shipping and return policies noted above.

Limitation of liability

Without limiting the scope of the waiver, and for greater certainty, the Sponsor will not be responsible for: a) any printing or typographical errors in materials relating to the Contest; b) any erroneous or inaccurate information, whether caused by visitors to the site, by the equipment or programming used in or associated with the Contest, or caused by any human or technical error that may occur in the Competition registration process; c) any error, omission, interruption or deletion, defect, delay in the operation of the Contest website, Contest page, or transmission in connection with the Contest; d) any failure of communications lines, theft, destruction or unauthorized access to or modification of entries; e) any problem or technical malfunction of any telephone network or line, online computer system, server or provider of computer equipment, software, any failure of electronic mail due to technical problems or congestion of the Internet network or from any site; or f) any injury or damage to entrants or entrants' computers or any damage to any third party's computers related to or resulting from participation in this Contest.

If the Competition cannot take place as planned, for any reason whatsoever, including due to a computer virus, computer errors, tampering, unauthorized intervention, fraud, technical failures, or any other unrelated cause under the control of Sponsor, which corrupts or affects the administration, security or proper play of this Contest, Sponsor reserves the right, in its sole discretion, to cancel, terminate, modify or suspend the Contest, all subject to the approval of the Régie des alcools, des courses et des jeux, when required.

By participating or attempting to participate in this Contest, all persons release the Sponsor, their organizers, their advertising and promotion agencies, their employees, agents and/or representatives from any damage that may be suffered as a result of their participation or attempt to participate in the Competition.

Terms and conditions

For residents of Quebec only: A dispute regarding the organization or conduct of an advertising contest may be submitted to the Régie des alcools, des courses et des jeux for a decision. A dispute regarding the awarding of a prize may be submitted to the Régie only for the purposes of intervention to attempt to resolve it.

By registering, the Participant declares to have complied with the Competition Rules. The information provided by participants must be complete and accurate. The Contest Sponsor is not responsible for miscommunication, late, incomplete or erroneous prize claims. Incomplete, garbled, late or reproduced entries will be void, resulting in ineligibility to claim a prize. Sponsor reserves the right to disqualify any person who violates the Sweepstakes rules, disrupts the entry process, or acts in an unsportsmanlike manner. Any attempt to undermine the proper functioning of the competition may result in civil and criminal prosecution. Prizes may only be substituted at Sponsor’s discretion. Entrants agree that Sponsor’s decisions and records relating to the Sweepstakes are final. Entrants release Sponsor from any liability in the event of a dispute relating to the Contest or prizes. The contest is not affiliated with Instagram, and entrants hold Instagram harmless. The participant is the person who owns the Instagram account, and that person is responsible for answering the questions and completing the declaration form. The Contest is governed by applicable federal, provincial or municipal laws, and is prohibited where prohibited by law.

Privacy Policies

When participating in the Contest, all Participants are asked to consent to Sponsor's privacy policy ( ) in order to obtain consent to the collection, use, retention and disclosure of their personal information by the Sponsor and its representatives or agents for the purposes set out in the privacy policy, including: in connection with the Contest, for the purpose of organizing the Contest and the awarding of prizes. The foregoing is not intended to limit any other consent to the collection or use of personal information that may have been or may be provided in the future by an entrant to Sponsor or by any of the other Released Parties, the optionally. Personal information collected as part of this contest may be stored on one or more servers located outside of Canada.